Personalized tags are ordered by the Tax Collector's office, subject to availability and approval by DHSMV. They may be ordered for private or company-owned cars, trucks, motor homes, and motorcycles. The cost is $28 per year, in addition to the annual tax and fees. Personalized plates allow owners to select their own number/letters. Most specialty plates may also be personalized; you may download a form to apply for a personalized tag.
There are many specialty tags available, benefiting a number of different causes. Images of the various tags can be viewed at the Dept. of Highway Safety & Motor Vehicles site.